About the Client

Shoes for Crews footwear protects over 100,000 workplaces and their workers and staff worldwide. The company is based in the US and is the largest provider of work wear shoes to food service and catering industries.

The Challenge

The company was starting to sell into UK, German and French markets with a smaller presence in Italy and Spain. Their European ecommerce website needed to have a strong product focus on the technology of the shoes with an excellent shopping experience.

Our Solution

The Magento ecommerce site offers innovative product pages where the user can easily change their shoe size and add additional shoes to the cart without cumbersome dropdowns or excessive clicks. The Magento shopping cart has been optimised to allow for a consistent user experience. The website has been delivered in customised solutions for UK, Ireland, Germany, France and Switzerland. Business to business site templates also allow Shoes for Crews offer their B2B customers in Europe staff shoe buying programmes quickly and easily.

How We Did It

  • Working with SFC Europe team on how best to present content to get conversions.
  • Providing options on ecommerce route prior to selecting Magneto.
  • Ensuring the user experience was optimised throughout.
Shoes for Crews laptop version

Services Provided

  • Research
  • Design
  • Development
  • Magento eCommerce